Web Development serves as a primary marketing and communications medium for McAllen ISD and all campus websites; functions as a repository of information for multiple audiences, internal and external; fosters best practices and consistency across multiple technologies; presents content in effective, innovative and dynamic ways to enhance the university's web presence.
Web Development fosters excellence throughout McAllen ISD's web communication systems by ensuring their continual development, as well as providing leadership and direction for its web-related activities. We promote, support, and sustain the online distribution of the institution’s academic and research information and the conveyance of its messages to their respective audiences. We are committed to sponsoring an environment of collaboration as it works to integrate the use of innovative technologies within the McAllen ISD's web communication landscape.
In all that is done at McAllen ISD, we will:
- Have a passion for and commitment to excellence.
- Be flexible, responsive and innovative.
- Be high performing.
- Exhibit loyalty and commitment to mission.
- Value people and be inclusive, treat all with dignity and respect others’ beliefs and abilities.
- Be accountable, trustworthy and professional.
- Act with honesty, integrity, and pride.
- Seek and welcome feedback for continuous improvement.
- Value engagement, service, stewardship and civic responsibility.
- Strive to control our destiny.
The words within each element of the McAllen ISD brand are not meant for literal, repetitive application in communications. Nor are they “taglines.” Rather, they are meant to serve as a strategic guide for our actions and communications and as a guide for evaluation in order to help assure long-term focus, consistency, and brand development.
Web Accessibility Standard
McAllen ISD uses the Internet for publishing information, communicating with the public and business partners, and for delivery of applications in support of departmental missions. To ensure that UT System Administration department web pages are accessible despite physical, sensory, or environmental or technological barriers, UT System Administration adopts the Web Content Accessibility Guidelines (WCAG) of the World Wide Web Consortium (W3C) as the standard for web accessibility.
Web Accessibility and Usability Testing
The public and business partners access the McAllen ISD website through various workstations, Internet connections, and web browser applications. To ensure that McAllen ISD web pages are designed with consideration for the types of Internet connections available, departmental web publishers are responsible for the testing their web pages for accessibility and usability prior to making them available to the public.